PROPER VISION
Designed for every moment. Distinctive from every point of view.

Proper Vision marks a new chapter for Proper Eyewear, introducing the brand’s first optical collection. Designed in response to our community, it reimagines everyday eyewear through essential yet distinctive unisex silhouettes.

Refined acetate constructions offer lightweight comfort and are designed to accommodate prescription lenses, while the AW 2026–27 collection introduces a sophisticated palette of softer, muted sun lenses.

Essential, versatile and unmistakably Proper — a new vision of everyday eyewear.
JET SET 2000

Jet Set 2000 is a collection inspired by the carefree, glamorous spirit of the early 2000s, when major cities became the stage for bold lifestyles, luxury, and youthful energy. It reinterprets the iconic shapes of that era through a contemporary lens, blending nostalgia with modern design.

For the first time, the collection introduces metal frames, combining clean, refined lines with lightweight durability. These are paired with sophisticated lens colours—from taupe and olive green to deep blue and blush pink—creating an elegant contrast between minimal structure and vibrant shades.

More than an accessory, Jet Set 2000 is a journey through time: a tribute to an era that embraced freedom, confidence, and glamour, and continues to influence the way we see style today.

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THE EVERYDAY. ONE PAIR. EVERY MOMENT. PROPER.

The 01 collection, The Everyday, was born from a simple idea: sunglasses you put on without thinking. Designed to effortlessly tackle everyday life, these frames adapt to every moment, from your morning routine to spontaneous plans, without ever looking out of place.

Clean lines, balanced proportions, and refined materials define a silhouette that conveys a sense of confidence and timelessness. The Everyday doesn't follow trends. It's based on consistency, quality, and a subtle presence: glasses designed to become part of your personal uniform.

Each model is made to be worn repeatedly, combined instinctively, and lived to the fullest. Not for special occasions, but for every occasion. These glasses are made to last, to accompany you, and to define your everlasting style.

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